Become a HYV Distributor or Reseller
HYV is looking for distributors, stockists and resellers across India for its insulated stainless steel drinkware range.
To be clear about which business this is: we make insulated stainless steel bottles, tumblers and coffee mugs — the product a customer keeps for years. This is not packaged drinking water, and it is not a water-plant or refill franchise. If you searched for a bottled-water distributorship, this is a different category entirely.
We manufacture in India at 50,000+ pieces per month and sell our own range direct, which means a partner is buying from the company that makes the product rather than from a link in a chain. If something is wrong with a unit, the answer comes from the people who produced it.
Up to 50% margin at volume
You buy from the company that makes the product. There is no importer, no trading house and no brand licensor taking a cut before you see the price — the factory price is the partner price. That structure is why partner margins reach up to 50% at volume, which is not something a business buying its stock from someone else can offer you.
Most drinkware "distributorships" in India are a layer on a layer: a brand that outsources production, a trader that imports it, and a distributor who gets whatever is left. Every one of those layers is paid out of the margin that would otherwise be yours. We removed the layers by owning the manufacturing, at 50,000+ pieces a month.
Your exact number comes on the first call, because margin moves with channel, territory and volume — a regional distributor and a single retail stockist are not on the same figure. Apply below and you will have yours within 4 business hours.
What a steel drinkware distributorship carries
A focused range rather than a catalogue: vacuum insulated stainless steel bottles, tumblers and coffee mugs from 470 ml to 2 litres, across screw, sipper, chug, flip, straw and MagSafe magnetic lids.
HYV makes BIS-certified bottles, under IS 17526:2021, India's standard for vacuum insulated stainless steel containers.
Laser engraving is done in-house, so branded and corporate orders can be served from the same stock rather than sent elsewhere.
Who we are looking for
Regional distributors covering a state or cluster, selling into retail and institutional buyers.
Retail stockists — lifestyle, sports, kitchenware and gifting stores.
Corporate gifting resellers who already serve companies and want an insulated steel drinkware line to sell into them, with engraving handled at our end.
Institutional and HORECA suppliers serving hotels, offices, gyms and hospitals.
Export partners for markets where an Indian-manufactured insulated steel range is a fit.
Being straight about two things
We sell direct. HYV runs its own direct-to-consumer business at livehyv.com. Any serious partner asks about channel conflict in the first conversation, so it is better said here: we will discuss how your territory and channel work alongside that, and it is a normal part of the conversation rather than an obstacle.
The range is narrow on purpose. We make insulated steel drinkware and nothing else — no copper, no glass, no plastic, no ceramic. If you need a full houseware catalogue from one supplier, we are not that supplier. If you want one category done properly with certification behind it, we are.
What happens after you apply
A partnerships manager comes back within 4 business hours with your margin, minimums, territory and a full catalogue. Terms are set against your channel and volume rather than read off a page, which is why the conversation is short and specific.
Samples are available so you can test the product before committing to anything.
Apply to distribute HYV
Tell us about your business, your territory and the channel you sell into. A partnerships manager comes back within 4 business hours with terms and a catalogue.
Related
HYV Membership Form
